12 Jun 2022
A Lecture on B2B marketing was organized for Sem 3 students by Dr Deepal Joshi, Director, Som Lalit Institute of Business Administration, having 20 years of experience in academics. As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers. She elaborated the concept in very lucid language. The session was conducted using the online platform Webex.