23 Feb 2022
Mr Sandip Trivedi, CEO & Founder of Digital Sandip Academy delivered a lively session on Digital Marketing & Communication for the First Year Students of Faculty of Business Administration.
The session focused on how communication is the key to marketing products and services using digital sources. The session started with the differentiation between digital marketing and traditional marketing and how the communication strategies differ in both. The discussion then led to how digital marketing and media uses social media to communicate with the leads to convert them into prospects.
Mr. Sandip concluded the session by giving insights into Google Ads, Facebook Ads and other analytics that can be used to identify correct targets and then interact with them using targeted ads using the language that they understand.