03 Oct 2020
One of the innovative and unique talk was conducted live by Ms. Payal Trivedi, Assistant Professor, IFIM B-school, Bangalore; fellow from MICA, Ahmedabad on an online platform WebEx. The session touched upon the art of storytelling and its significance in the field of marketing with reference to various companies. The session concluded linking culture, stories and the world of branding. The session helped to look students at marketing from a very different perspective in a way of storytelling and a bit of how they could actually implement it to create brand awareness.